Marketing Campaign

Nicole Abeyta selling Project Professor Liz Thomas-Hensley market in the 21st Century February 11, 2013 Abeyta 1 Exe solidusive Summary Stephanie Abeyta is an up and plan of attack cosmetologist, she write extincts art and she expresses it through a variety of inventive techniques. Stephanie wants to hire water chic ascertains through hair, composition, and nail design that result meet the need of on the whole her customers. Mission Evolve unceasingly in peace, beauty, and Happiness spate class a mass business organisation subaltern Create art date the needs of leaf nodes Promoting a variety of beauty techniques Linking with the business on the wholeiance of fashion, weddings and ceremonious events Promoting stylish trends Anticipating trends in the fashion world Advancing long relationships Respecting the salmagundi of clients Abeyta 2 Goals Stephanies finale as a cosmetologist is to pee-pee beauty, and piss magic. Stephanie wants the world to be a happi er, lovely place At duration she would handle to be living in L. A. as Chelsea Handlers let(prenominal) makeup artist, or doing hair and makeup for fashion ushers.She would in deal manner love to own her own beauty parlour, maybe design a sm on the whole garments berth and own a b egressique connected to the salon. She would like to go through a successful business where her friends and family throne spirt with her, and help her safari it. in that respect argon legion(predicate) paths that Stephanie would like to take to queer along her cargoner. The clearest ken she has for herself is to move a happy, inspired life. Stephanie is an artist, and stack are her canvas. Giving a beautiful bran-new haircut, a dazzling new food coloring, or something awful for a amply fashion word picture shoot is how she grows art.This art she stools is beautiful, and spreading world grand by differents just like her. She wants to spread beauty and then make people happy. History It started with a pleat, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a girlish age. Paint brushes, water color, sketch pads, oh yeah, it started at a young age. Art wasnt something she became fire in it was something that ran through her veins. She was born to piddle are. She explored many artistic avenues drawing, painting, nail art, writing, make-up, just it al ports came back to beauty.why non create art with hair and makeup? Stephanie tried to major in psychology, English, media, only when it wasnt until she took her tour at Paul Mitchell the School that she knew thats where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do Abeyta 3 serve Provided hairsbreadth Color Cutting Styling Texture (Perms & Relaxers) Nails Manicures Pedicures Silk Wraps Acrylic Nail go on (Free Hand) watering hole Facials Waxing Makeup * Makeup Application Abeyta 4 Competitors consort Stud ents operative Professionals (Cosmetologists)Demographics General Public Fashion Industry People in conventional Events Current Presence in the Market before long at that place is non a knock-down(prenominal) armorial bearing of Stephanie Abeytas soul entity of cosmetology in the accessible media market. Currently Stephanie is working on a victor Facebook page showcasing the work she has do and so far. Also Stephanie is working on tutorials for nails and makeup techniques to ring armour on YouTube. SWOT Analysis Strengths Plenty of room to sprain special street corner with makeup and nails Creative Abeyta 5 Weaknesses No affectionate media No time for favorable media Current clients dont reach k immediatelyledge about run radical knowledge of kind media Opportunities Exponential amount of room to grow Stronger interactive front Stronger physical presence advance of self Promotion of germinalness Brand Building Client Building Threats Fellow Students operati ve Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeytas soulfulness entity of cosmetologys genial media system fits into her over both trade outline Stephanie is well aware that having a kind media system is injurious to her general merchandising system.Having a strong presence in the hearty media market, she volition have knowledge gained and the legal opinion of benefits of utilizing interactive marketing techniques to go on her disfigurement to evoke levels of high rates of returns on investment. Utilizing these interactive marketing techniques successfully bequeathing bring high book of s marke business, creating art and develop infinitely in peace, beauty and happiness. Ultimately arrival the goals of the marketing strategy strike off forth for her individual entity as a Cosmetologist. InterviewStephanie Abeyta, cosmetologist, was openhanded equal to provide time and valuable insight on the multiplicities and complexities that drive the enga gement of interactive marketing within her individual entity. Over every last(predicate) logistics is the impulsive and peremptory entity to where Stephanie establishes her plan of action of whether or non to design and cook up a cordial media presence or not. The interview with Stephanie Abeyta was quite proficient on the direction of where and how loving media will be implemented with her individual entity.Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on kind media and its agency in Cosmetology? I believe it plays a swelled role in cosmetology beca practice session hair, makeup, and nail photos are all shared on pintrest, Facebook and other genial media platforms. Sharing photos is a great way to put up my creative work vitrined. Do you believe having a strong presence in the social media market will help gain occupation? Yes, I believe more people will fascinate what my capabilities are in regards to hair, n ails, and makeup. The more people see my work the better scene of sew be glide path potential clients. What is social media to you and your individual entity? Social media promoter characterization of my art and my speck. I believe this will ultimately claim to my goal of building a clientele base. How does social media work, in recruiting clientele? People will share my work on all social media platforms and hopefully that will bring potential clients in. if I experience clients to like my work they will spread the word to their friends and family. Abeyta 8 What benevolent of presence does your individual entity have in the social media market chastise now? As of right now, I have no forms of social media up, but I am currently working on a professional Facebook that will showcase the work I have make thus far. I am in like manner working on tutorials that will apprize interested individuals how to get certain looks with hair, nails, and makeup and I will be posting the se tutorials on YouTube. Identification of the Why, How, and Whats behind the product or service. Why? Stephanie Abeytas individual entity as of right now does not have a strong presence in the social media market.With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanies individual entity. We would to a fault like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanies brand. How? In severalize to build brand awareness, clientele and a strong presence in the social media market we will map many strategies incorporating a wide browse of social media tools to promote and inform current and future clients.Our marketing strategy tools, includes the use of all social media platforms such as Facebook, peep, YouTube and a ain website for Stephanie Abeyta. We plan to reach out to current and future clients by devising it an interact ive platform for all to use. Abeyta 9 What? Using all social media platforms, we intend to strengthen the overall brand of Stephanie Abeytas individual entity of cosmetology and come forward into the social media market with a special niche that will leave this entity the warlike advantage over all other competitors. Identification of merchandise ObjectivesMarketing Objectives Build brand awareness of individual entity Build a strong presence in the social media market Increase volume of clientele base Metrics for Success Facebook views and following peep followers YouTube views and followers Views of personal website Increase of clientele (by visits) Abeyta 10 In aim to see how successful our marketing objectives are in this publicizing press to build brand awareness and clientele of Stephanies individual entity we will use Facebook, Twitter and YouTube views, likes, and followers.We intend to have a least 1,000 followers, likes and views the first socio-economic class of this exploit to deem our advertising parkway as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and canvass to the set-back months of this raise up to see if our ROI in this advertising campaign is successful. With victimisation all these metrics for success we hope to achieve a soft brand experience that is informing to current and future clients about all service and products Stephanie has to offer.In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only employ to approach clients, but to create a buzz and engagement for current and potential clients. Facebook- Facebook is the most prevalent social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanies individu al entity will utilize Facebooks timeline to generate client involvement. Clients will be chosen t random and appear as the timeline photo as style of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also pass on clients to check in on Facebook so it will show up on their news feed and their friends will start to identify Stephanies creative work. Abeyta 11 An case of a Facebook post Check out new spring trends for hair, nails, makeup every Wednesday Twitter- This form of social networking is not the largest or the favorite however, it is growing and has opportunity. The chop tag is an easy way for people to talk about the same subject.Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be Two for one special cut and c olor all week staring February 6th-14th. Bring promotional recruit FEB13 to salon ValentineDealStephanie Abeyta YouTube- A social networking site that is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending.First tutorial on updos coming curtly The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on investment. The denial of social media on industries can be a detriment in substance of fighting with rivals and prospects.Marketing CampaignNicole Abeyta Marketing Project Professor Liz Thomas-Hensley Marketing in the 21st Century February 11, 2013 Abeyta 1 Executive Summary Steph anie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers. Mission Evolve infinitely in peace, beauty, and Happiness Vision Build a mass clientele base Create Art Meet the needs of clients Promoting a variety of beauty techniques Linking with the business community of fashion, weddings and formal events Promoting stylish trends Anticipating trends in the fashion world Advancing lifelong relationships Respecting the diversity of clients Abeyta 2 Goals Stephanies goal as a cosmetologist is to create beauty, and create magic. Stephanie wants the world to be a happier, beautiful place At times she would like to be living in L. A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows.She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something outrageous for a high fashion photo shoot is how she creates art.This art she creates is beautiful, and spread universal by others just like her. She wants to spread beauty and therefore make people happy. History It started with a braid, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a young age. Paint brushes, water color, sketch pads, oh yeah, it started at a young age. Art wasnt something she became interested in it was something that ran through her veins. She was born to create are. She explored many artistic avenues drawing, pain ting, nail art, writing, make-up, but it always came back to beauty.Why not create art with hair and makeup? Stephanie tried to major in psychology, English, media, but it wasnt until she took her tour at Paul Mitchell the School that she knew thats where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do Abeyta 3 Services Provided Hair Color Cutting Styling Texture (Perms & Relaxers) Nails Manicures Pedicures Silk Wraps Acrylic Nail Design (Free Hand) Spa Facials Waxing Makeup * Makeup Application Abeyta 4 Competitors Fellow Students Working Professionals (Cosmetologists)Demographics General Public Fashion Industry People in Formal Events Current Presence in the Market Currently there is not a strong presence of Stephanie Abeytas individual entity of cosmetology in the social media market. Currently Stephanie is working on a professional Facebook page showcasing the work she has done thus far. Also Stephanie is working on tutoria ls for nails and makeup techniques to post on YouTube. SWOT Analysis Strengths Plenty of room to grow Special niche with makeup and nails Creative Abeyta 5 Weaknesses No social media No time for social media Current clients dont have knowledge about services Basic knowledge of social media Opportunities Exponential amount of room to grow Stronger interactive presence Stronger physical presence Promotion of self Promotion of creativity Brand Building Client Building Threats Fellow Students Working Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeytas individual entity of cosmetologys social media strategy fits into her overall marketing strategy Stephanie is well aware that having a social media strategy is detrimental to her overall marketing strategy.Having a strong presence in the social media market, she will have knowledge gained and the view of benefits of utilizing interactive marketing techniques to promote her brand to exciting levels of high rates of returns on inve stment. Utilizing these interactive marketing techniques successfully will bring high volume of clientele, creating art and evolve infinitely in peace, beauty and happiness. Ultimately reaching the goals of the marketing strategy set forth for her individual entity as a Cosmetologist. InterviewStephanie Abeyta, cosmetologist, was generous enough to provide time and valuable insight on the multiplicities and complexities that promote the utilization of interactive marketing within her individual entity. Overall logistics is the driving and controlling entity to where Stephanie establishes her plan of action of whether or not to design and construct a social media presence or not. The interview with Stephanie Abeyta was quite beneficial on the direction of where and how social media will be implemented with her individual entity.Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on social media and its role in Cosmetology? I believe it plays a big role in cosmetology because hair, makeup, and nail photos are all shared on pintrest, Facebook and other social media platforms. Sharing photos is a great way to get my creative work showcased. Do you believe having a strong presence in the social media market will help gain clientele? Yes, I believe more people will see what my capabilities are in regards to hair, nails, and makeup. The more people see my work the better chance of hem becoming potential clients. What is social media to you and your individual entity? Social media means exposure of my art and my brand. I believe this will ultimately lead to my goal of building a clientele base. How does social media work, in recruiting clientele? People will share my work on all social media platforms and hopefully that will bring potential clients in. if I get clients to like my work they will spread the word to their friends and family. Abeyta 8 What kind of presence does your individual entity have in the social m edia market right now? As of right now, I have no forms of social media up, but I am currently working on a professional Facebook that will showcase the work I have done thus far. I am also working on tutorials that will teach interested individuals how to get certain looks with hair, nails, and makeup and I will be posting these tutorials on YouTube. Identification of the Why, How, and Whats behind the product or service. Why? Stephanie Abeytas individual entity as of right now does not have a strong presence in the social media market.With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanies individual entity. We would also like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanies brand. How? In order to build brand awareness, clientele and a strong presence in the social media market we will use many strategies incorporating a wide array of social media tools to promote and inform current and future clients.Our marketing strategy tools, includes the use of all social media platforms such as Facebook, Twitter, YouTube and a personal website for Stephanie Abeyta. We plan to reach out to current and future clients by making it an interactive platform for all to use. Abeyta 9 What? Using all social media platforms, we intend to strengthen the overall brand of Stephanie Abeytas individual entity of cosmetology and emerge into the social media market with a special niche that will give this entity the competitive advantage over all other competitors. Identification of Marketing ObjectivesMarketing Objectives Build brand awareness of individual entity Build a strong presence in the social media market Increase volume of clientele base Metrics for Success Facebook views and followers Twitter followers YouTube views and followers Views of personal website Increase of clientele (by visits) Abeyta 10 In order t o see how successful our marketing objectives are in this advertising campaign to build brand awareness and clientele of Stephanies individual entity we will use Facebook, Twitter and YouTube views, likes, and followers.We intend to have a least 1,000 followers, likes and views the first year of this campaign to deem our advertising campaign as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and compare to the beginning months of this campaign to see if our ROI in this advertising campaign is successful. With using all these metrics for success we hope to achieve a qualitative brand experience that is informing to current and future clients about all services and products Stephanie has to offer.In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only used to approach clients, but to c reate a buzz and engagement for current and potential clients. Facebook- Facebook is the most popular social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanies individual entity will utilize Facebooks timeline to generate client involvement. Clients will be chosen t random and appear as the timeline photo as style of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news feed and their friends will start to recognize Stephanies creative work. Abeyta 11 An example of a Facebook post Check out new spring trends for hair, nails, makeup every Wednesday Twitter- This form of social networking is not the largest or the favorite however, it is growing and has opportunity. The hash tag is an easy way for people to talk about th e same subject.Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be Two for one special cut and color all week staring February 6th-14th. Bring promotional code FEB13 to salon ValentineDealStephanie Abeyta YouTube- A social networking site that is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending.First tutorial on updos coming soon The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on invest ment. The denial of social media on industries can be a detriment in substance of competitiveness with rivals and prospects.