Importance Of Internal And External Communication Strategies Essay

Importance Of Internal And External Communication Strategies - Essay Example There are certain factors that help in determining the effectiveness of communication strategy a corporation implements. These factors include a number of employees the message is intended for, their relationship, nature of the message and channel and the effectiveness of the feedback system. An essential aspect of internal communication is it should be concentrated as well as coordinated so that the message is well communicated and different managers and employees can be reached through this. Moreover, it must be consequent in nature and continuously transmitted. Internal communication can be further classified as work, control, change, culture and news communication. This classification segregates the nature of information and makes it more defined. Together all these kind of communication creates an integrated system of internal communication (Kalla, 2005). The strategies that have been employed by multinationals to improve internal communication are electronic communication throu gh e-mail, integrated chat platform, video-conferencing and social networks. Employees of a multinational company are encouraged to be part of different network groups within the organization (Luo and Shenkar, 2006). This helps them in understanding culture aspects of their global counterparts, gaining insight of their professional achievements and learning through knowledge sharing and transfer (Phene and Almeida, 2008). The multinationals are also active in social media circles, where employees are encouraged to participate.